The jewelry packaging market has reached a preliminarily large scale. Dongguan is home to a number of companies, including many Hong Kong-based brands. The site has many jewelry companies. From a quantitative perspective, it is a very mature industry.
New materials, new technologies and all types of paper are used to create jewelry packaging. The use of new paper (paper, etc.) is common. Look at the jewelry packaging market to see if there are any problems, such as a lack of impact on the visual, a lack of variety in the form or function, and imitation marks that can be more noticeable.
Packaging on the market must be high-quality. Every year the biggest jewelery shows will host some booths for packaging. The majority of these booths are located in Hong Kong, Guangdong, and Zhejiang. This show's quality is mostly jewelry boxes, with a similar style. It seems that this is in line with the changing design and aesthetic demands of the consumer market. In many wholesale markets, the packaging of jade jewelry isn't optimistic. The low-grade flowers are pulled out, and the other simple packaging, such as the red paper, or the simple packaging of the A good bracelets, remains the same. The traditional packaging of jade and pearls is relatively straightforward in the retail market. Three main factors are responsible for the current situation.
1. The modern jewelry industry started late
In the past, the public's demand for jewelry was stuck at the hedge-level, as jewelry is considered a luxury. Only with rapid economic growth will people become more wealthy, when the market becomes larger. In the last 10 years China's jewellery industry has begun to show its vitality. Driven by reforms and the opening of the labor market, the South is more active.
The category of jewelry as an arts and craft has a rich history. After the 20th Century, with all the changes in the arts, the transition from traditional to modern arts and crafts was gradual. Jewelry is no exception. The modern jewelry industry differs from traditional marks by producing instead of a workshop, design and separation processing, subdividing the production process. China's modern jewellery design started in the 1990s of the 20th Century. Before this time, China had no jewelry designers, and the style of jewelry was based largely on imitations or modifications of foreign designs. In the late 1990s, when some institutions opened jewelry design studios, things changed dramatically. Jewelry design is a profession that was established in universities, and it has evolved from the handicrafts of the past to a more modern style.
The modern jewelry industry, from a time perspective, is very young. Its overall launch was late and the jewelry products that matched it have not been able to attract the attention of the industry. Due to its uniqueness, the jewelry industry is still in the process of transforming from arts and crafts into modern design. Many links are still done by hand.
The industry is small
The size of the jewellery factory is generally smaller than the number of domestic jewelry companies. This means that they cannot have their packaging designed or made specifically to fit a particular custom jewelry package. Producer River dealers typically buy packaged goods directly. Although this reduces costs, it can easily result in jewelry and packaging that is not integrated, or styled.
The market for jewelry packaging is divided in five different categories: hard boxes, bags, cards and trays. These are mostly produced by small packaging firms, for reasons of size, money, or design. Jewelry packaging and gift wrapping have been doping for a while, sometimes replacing each other. Some jewelry packaging plants are converted directly from gift packaging plants, others work in both areas.
The traditional model of marketing and concept ignores the importance of the packaging and does not promote the brand.
Because jewelry is a special type of product, its raw materials can be very costly, the marketing models that use the raw material concept will usually cover style, technology and brand value. Because the market has not matured, the "genuineness" of the jewelry is more important than its brand. Consumers pay attention to the "gold content" of the jewelry.